I don't want to count the chickens before they hatch, but I have a great feeling about this one. In my marketing class the other day my professor pointed out that one of the silliest marketing goldmines is water. He told us that he thinks it is hilarious that companies have made millions of dollars selling something that is free. He said, "the government hasn't found out a way to tax air yet, but I'm sure they're working on that too". I looked around the classroom and about half of the people had a water bottle on their desk; Poland Springs, Deer Park, Dasani. An interesting point was brought up that Nestle Pure is actually the same company as Poland Springs, but Nestle Pure is much less expensive. Some students also noted that they don't by Aquafina or Dasani because those companies filter their water through reverse osmosis, instead of getting the water straight from the natural spring source. But it's not just that companies are making so much money off of something that is free in nature that strikes me, it's that water bottles are extremely bad for the environment. There are enough water bottles used everyday that last year alone, enough "water bottles were used to wrap around the earth 190 times" (according to Brita).
Responses varied in the class, but some students said the reason they buy water bottles is because of convenience, taste, and one student even said she buys them because she "like[s] the look" of the bottle. Another student raised her hand and showed us her reusable water bottle that actually has a filter built in, which I thought was really cool and refreshing to see amidst all of these non-reusable water bottles. Hers wasn't Brita, but a similar company and her bottle was much smaller than this one I just found. It holds 20 ounces of water, is BPA free, reduces chlorine taste, is perfect for on-the-go, and is really quite affordable-- it's only $9.99! 1 filter can replace 150 plastic bottles and it lasts about 2 months. You can get 2 replaceable filters for just $6 on amazon.com. Check out this completely awesome blogger, designer, Mr. Kate's post about water bottles.
Benefits of drinking water:
Boosts your metabolism
Great for your skin
On average, you will eat 200 less calories if you drink water before your meal as opposed to not
Want to take it to the next level? Check out these ways you can make a difference and help save the planet by using less.
xoxo & bonne santé,